Ask an owner-operator how they booked their last load and you'll usually hear a version of the same story: forty-five minutes of phone tag, a rate that moved twice between the first call and the rate confirmation, and a load board that looks like it was designed for a desktop in a back office — because it was.
Meanwhile the person doing the work is sitting in a truck cab with a phone.
The gap we kept seeing
Freight matching isn't a new problem. The big boards solved discovery years ago: there are loads, there are trucks, here's a giant table. What they never really solved is everything that happens after you spot a load:
- Is this rate actually good? Posted rates and paid rates are different animals, and the spread between them is where drivers lose money.
- Is this broker actually good? Credit scores and days-to-pay live in another tab, on another subscription.
- What happens to my week? A load that pays well into a dead market is a pay cut wearing a good rate.
Every one of those questions gets answered today by calling someone, trusting someone, or shrugging. That's not a workflow — that's friction with a headset on.
What we're doing about it
Haitruck is a freight marketplace built phone-first, for the person who owns the truck:
- Book without the phone tag. See the load, see the all-in rate, book it. The negotiation theater becomes a button.
- Context on every load. Rate-per-mile including deadhead, broker payment history, and what the market looks like where you'll deliver — on the load card, not in another tab.
- Built for a cab, not a cubicle. One hand, gloves on, sun on the screen. If a screen takes more than a few seconds to act on, we redesign it.
Why "think DAT, but in your pocket" isn't quite right
People shorthand us as a load board for iOS, and that's fine as a starting point. But a board is a place you search. We're building a market that comes to you: tell Haitruck your truck, your lanes, and your floor, and the right loads should find you — priced honestly, vetted already.
We'll share progress here as we ship — the wins and the misses. If that's a product you want to exist, get on the waitlist and help us build it right.